In the first six months of 2019, cybersecurity breaches exposed more than 4.1 billion vulnerable records to unauthorized access. These breaches were rarely benign and according to experts, the top motivation for these malicious data incidents was (unsurprisingly) money.

With cybersecurity making headlines for all the wrong reasons, there seemed to be more thefts and breaches involving digital identity in 2019 than ever before, leaving even trusted technologies like multi-factor authentication (MFA) to generate negative headlines.

As we look ahead to the rest of 2020, securing identity access will once again be everywhere, but we are predicting that with the help of artificial intelligence and machine learning (AIML), there will be a more positive narrative to creating and managing an immutable digital identity. New AIML authentication technologies that continuously protect pre-, during and post-authorization, while leveraging individual behaviors in a secure and private manner will become mainstream, leaving cybercriminals in the dust.

Here are just a few thoughts for 2020 as it relates to Identity Access Management (IAM):

Cybersecurity to Become a Business Initiative

In 2020, cybersecurity becomes a business initiative for many large enterprises. More forward-thinking enterprise CFOs will help their CISOs and become involved in identifying a path forward to support the hunt for next generation authentication systems.

Continuous Behavioral Authentication: Zero Trust Meets CARTA

Industry veterans are already aware of the harms of reliance on binary authentication methods like passwords, 2FA, MFA and even biometrics solutions. In 2019, we saw a slow adoption of new state of the art technologies preventing costly data breaches. In 2020, we will see more and more security analysts receptive to a paradigm shift that is way past due when it comes to authentication. This includes removing the idea that authentication is a single event with a start and an end, or a simple “yes” or “no” process.

Similarly, it is post-authorization where most security liabilities show up if a continuous solution is not employed. In 2020, the early adopters will augment the Zero Trust rhetoric and transition to the Continuous Adaptive Risk and Trust Assessment (CARTA) model.  The trailblazers will recognize and be in search of not only a context-aware, risk-based authentication solution, but also one that processes post-authorization risks and collects actionable intelligence at runtime.