A needle in a haystack — validating our dating application concept

The top cause of startup failure is “no market need”, based on CB Insights. Frequently, a group spends valued time, money and effort building the very least viable item (MVP) that is really so polished prior to it being also demonstrated to potential users. They discharge it in order to find that wrong presumptions had been made as to what they believe individuals want.

It is an overview of Haystack, a part pro ect that is j Jeremy (Developer) and I also (item Designer), and exactly how we tested our riskiest presumptions by placing our product in the front of genuine users as fast as possible. The application idea initially stemmed from Jeremy’s purpose of gamifying the online dating sites experience and then he started building an early on model before we came across. In a great globe, we might been employed by together before Jeremy started making the software. Nonetheless, into the period of around 3 months (outside of work hours), we produced paper that is few, talked with some individuals… and threw when you look at the towel, effectively invalidating our app concept.

The problem with Tinder

Dating apps are not quite as efficient and enjoyable because they was once. They’ve been a labor-intensive, uncertain means of trying to find a relationship. It’s a true figures game for males and a number of squandered time for females. Mirrored in SMH’s simply simply take on dating apps:

But while women have more matches, they don’t fundamentally enjoy an all-you-can-eat buffet associated with the many desirable mates. Men distribute more communications, to more prospective lovers, but have a tendency to place in less work or are less devoted to their matches. Females may feel flattered by the regularity of matches, however they may additionally feel disappointed whenever attempting to follow through while having deeper conversations.

When Tinder first arrived on the scene, it didn’t feel just like a task. It absolutely was an enjoyable game and every match felt significant. But as time passes, Tinder as well as other similarly labour-intensive dating apps have actually saturated the marketplace.

The concept behind Haystack

Just exactly just exactly What Jeremy wished to capture ended up being the excitement that is same gave individuals whenever it arrived on the scene.

You begin by producing your own personal pair of concerns and responses, in a choice that is multiple structure, and personalise it.

You nevertheless swipe. But alternatively of faces, you swipe through a collection of 3–4 concerns created by other users.

To complement, you ought to get a lot of the other person’s questions correct. Eg. Then this question is incorrect if the user writes a question “Is climate change real?” and they only want to match with people who select “No.

Although, they nevertheless have eastmeeteast.org to accept to own a discussion with you. But you are automatically matched and are free to chat to each other if you get ALL the questions correct. This particular match could be the needle when you look at the Haystack .

It will be harder for women become delivered a barrage of matches since their possible match will have to resolve their concerns properly to be looked at. Likewise, guys can’t simply anymore swipe like crazy.

A startup accelerator, where we worked with early stage startups on releasing their product at this point, we met at BlueChilli. We chose to get together with this relative side task, Haystack, and Jess stepped into given that item designer.


A step was taken by us as well as detailed all the assumptions made on the software idea. We then plotted presumptions on a matrix from “Most assumed” to “Most risky”.

This allowed us to simply simply take assumptions which were when you look at the top corner that is rightmany high-risk & most thought) and validate them.

Consumer interviews and concept evaluation

We recruited individuals through buddies and buddies of buddies. Each session had been split up into two components: individual interviews about present relationship practices and individual evaluating of our model.

Component 1: Consumer interviews

The goal of these exploratory concerns had been to gain insights and discover possibilities in users present frustrations with current services and products. Our discussion that is rough guide concerns like:

Component 2: User testing

Test objective — Will users be ready to respond to numerous option concerns published by the individual these are typically wanting to match with, aided by the probability of matching together with them?

We provided an individual a deck of 10 “cards”, that have been paper prototypes, either a deck of most male or all feminine, centered on their choice. We asked them to pick five from the ten which they want to match with also to respond to their concerns and inform them that there has to be at the very least 3 out 5 concerns correct to be able the individual to accept or reject you as being a match. These were permitted to start to see the responses of this choice that is multiple before you make their option.

We asked participants concerns like: Why do you select these individuals for the “yes” heap?How did these individuals ensure it is to your “no” heap?How did you find this procedure?